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Our views 14 July 2020

Thinking like a CEO: using the Life Cycle to navigate the crisis

By Will Kenney, Senior Fund Manager

5 min read

Will Kenney explains how our Global Equities team’s proprietary Corporate Life Cycle model has helped to make sense of the challenges facing different companies through the pandemic, giving strong clues about how their management teams can best deploy capital to create long-term value for shareholders.

Covid-19 has posed huge challenges for companies. The sheer speed that the initial lockdown was imposed, first in China, which affected global supply chains, then across Europe and the US, was staggering. But the exit hasn’t been as quick as initially expected and many restrictions will remain in place for some time yet.

Read in full: Thinking like a CEO