Cookie policy

Royal London has created this cookie policy to explain what cookies are, why we use them, and how you can manage their use

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or your mobile device when you visit our website.

Cookies are useful because they help us make your website experience more enjoyable. They allow us to recognise your device (e.g. your laptop or mobile device) so that we can tailor your experience of our website. Cookies do not identify you as an individual, just the device you are using. You can find out more about cookies at

Why do we use cookies?

Cookies do lots of different jobs on this website, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, letting us analyse how well our website is performing, and improving your experience. They also help ensure that adverts you see whilst you are on our website and other websites are more relevant to you and your interests.

What information do they collect?

Cookies collect information about your browser and browsing session, such as:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

What types of cookies do we use?

We want you to understand the different types of cookies that we use on our website. Some of these cookies are essential to the operation of our website. Others are not essential, but help to improve our website by collecting user information, or try and improve your experience of our website by remembering your choices. We also use cookies which collect information about your browsing habits in order to try and display advertising which is relevant to you and your interests.

The type of cookies used on this website can be placed into several:

Analytical/performance cookies. These are cookies that collect information about how visitors use our website which allow us to recognise and count the number of visitors and to see where our visitors have come from and how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

This site uses Google Analytics Demographics and Interest Reporting, which is based on Google Display Advertising. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings form at We use the data provided by this service (such as age, gender and interests) to better understand our website audience and tune our communications appropriately.

We use the following analytical / performance cookies:

Cookie name Purpose More information
Google Analytics
These cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form; including the number of visitors to the website, where visitors have come to the website from and the pages they visit. Google's privacy policy
Persistent, first party.
RlVisitId This cookie is used to track the user across various websites and sub-sites under the Royal London corporate site. Session, first party.
__utma Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. Expires 2 years from set/update
_utmz Allows us to indentify how a user reaches web site such as via a third party link or campaign. The cookie is created when a user visits the website and is updated every time data is sent to Google Analytics. Expires 6 months from set/update

BrightTalk is the platform we use for hosting our online videos. It uses cookies to track how people watch videos on our website; including how much of each video is watched and how many videos each visitor views. Cookies are set on BrightTalk's website. Visit their website to view their privacy policy.

Targeting or advertising cookies. These are cookies that record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

We use the following targeting / advertising cookies:

Cookie name  Purpose  More information 
Double Click
The cookies set by avocet, 360tag and DoubleClick are used by our online advertising partner to report on the response to our advertising campaigns on other websites. They help us track the effectiveness of our advertising. Some of our web pages may contain electronic images that help us see how users interact on these pages. They may also provide DoubleClick with information about the interaction.

These cookies also help us to tailor the advertisements you see on third party sites by understanding what interests you on our sites, such as the pages you view.

Any data passed are anonymous.

Persistent, third party.
See avocet's privacy policy or opt out of receiving avocet cookies
DoubleClick is a Google subsidiary - read about their advertising privacy policy
flashtalkingad1 Flashtalking provides an interactive advertising technology that delivers advertisements that can be targeted to users’ interests. It also enables us to understand how users respond to our ads. Flashtalking collect certain information when you access websites we advertise on. This information does not identify you personally, but it does reflect information about the websites and mobile apps you visit and use and how you interact with the ads we serve, such as browser and device information and information about the web pages you visit.

Persistent third party.

Visit Flashtalking website for more information or to opt out: 

Twitter & LinkedIn
We use buttons on some of our website content to make it easy to share it on social media sites. Cookies are set by Twitter and LinkedIn to support this service.

Twitter's privacy policy.

To view opt out options, visit: 
LinkedIn's privacy policy.

To view opt out options, visit:
Persistent, third party.

Google AdWords remarketing Google AdWords remarketing cookie is used by our online advertising partner to remarket our products and services to those who have previously visited our website. Any data passed are anonymous.


Or to opt out, visit:

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


How to manage cookies on our website

When you first visit our website you will see a banner which asks for your consent to us using cookies on our website and explains that by closing the banner, you are consenting to our use of cookies as described in this cookie policy.

You can disable and/or delete all types of cookies by using your browser settings. Cookies are generally easy to disable and/or delete but how you do so varies from browser to browser. If you disable all of them, you may find that certain parts of our website do not work at all, or do not work correctly. The 'Help' function within your browser should tell you how to do it or you might otherwise want to refer to one of the following websites for guidance:

Changes to this cookie policy

We may modify this cookie policy from time to time. When we post changes to this cookie policy, we will revise the 'last modified' date at the top of this page. We encourage you to periodically review this cookie policy to be informed of how Royal London uses cookies.

Further information

If you have any queries relating to this cookie policy please contact our Data Protection Manager at Royal London House, Alderley Road, Wilmslow, Cheshire, SK9 1PF, or at